Jul 21
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About Online Advertising Expense

By | Marketing Services | No Comments

When it comes to expanding your business through online advertising, it turns out being a tough work with a lot of input. To add to this, there is a repertoire of details given online which would make things more confusing and intimidating for newcomers.

Online advertising platforms are many and all of them have their set of trials and struggles to step ahead with. They too come with their strengths and weaknesses. With a flotilla of campaign types, formats to follow and performance metrics for advertisers to consider, one has to gauge every platform carefully before taking a stride over it. Underneath it all there is a very crucial question and that is “How much would it cost me?”

Let us have a look at what online advertising costs is all about:

  • In Google AdWord, the average expense of advertisement would be about $2.32 per click, in the area of search network. In the arena of Display Network, the average cost per click would be below under $0.58.
  • CPA or average cost per action comes up to average cost per action for Google Adwords Management search campaign.
  • Expensive keywords for advertising in Bing Ads and AdWords will cost you about $50 or it could even exceed with every click. They tend to be keywords which are extremely competitive. They also have tendency to draw you customer lifetime values, such as insurance and law.
  • If a small business is utilizing AdWords it would be spending approximately $10,000 every month in the area of online advertising campaigns. This means every year it would be around $120,000.
  • For a Facebook ad, the average cost comes to around $1.72. If an action takes place on Facebook Ads, the cost comes up to $18.68.
  • For Facebook Ads the most typical CPM is around $10.
  • In general, the CPM for an Instagram ad is close to around $5. However, due to its rising popularity, this cost will most probably rise soon.

Now, let us delve a bit deeper and know how much Google Ads cost?

AdWords is the kind of internet advertising. No wonder, it is considered as the biggest online ad platform, and holds an essential part in the area of Internet itself.

Pricing Model

Google’s search network starts from What is SEO the moment you notice the pay-per-click (PPC) ads, below and right above the organic search results of a user. Since Google is swerving online ads which tend to be highly relevant as per one’s search query, businesses that make use of Google Ads do end up gaining highly qualified traffic drawn to their landing page and their website. All you have to focus on is target your ads to those customers who are searching for a specific product which is specific to what you are offering.

Google’s display network is the area where the display ads appear. This network spans a huge array of indexable web. Though it is possible for advertisers to fuse in rich media content here in diverse display ad formats, like videos and animated content, usually most of them are closer to banner ads.

Google Avertising Words PPC Ad Costs

As you can understand from the term itself, PPC ads are calculated on cost-per-click (CPC) basis. This means, the advertiser for google adwords in Australia will be charged a meager amount each time a customer clicks on the ad.

Your CPC will get calculated each time when the advertisement appears, and this procedure is called ad auction. Google chooses which ad to display when the keyword search is performed through someone. Google will also decide in which order the ads would be displayed and how much each online advertiser will need to pay, per click.

May 24
0

How Can Influencers Help You In Enhance Your Sales?

By | Business | No Comments

There are many ways to enhance your sales and profit from your e-commerce website. And one such technique that is quickly gaining importance is the use of influencers. Simply put, influencers are just highly influential people who help reach your brand and product to a wider audience. Here is why influencers are important to maximize your profit and how to make the most out of your e-commerce website.

  1. Influencer marketing can greatly improve your websites SEO

Getting a mention on a social media site like Facebook or Instagram may seem like a very obscure thing that would affect your organic rankings. However, Google places relevant websites at the top of their SERP that are gaining popularity. For example, if you get a mention from a famours influencer and suddenly you have hundreds of new people searching for your website on Google. Google sees this as an increasing trend and will give you credibitly for your new found popularity. Another way to strengthen your organic search campaigns is by hiring an SEO company to help with the tedious on page technical stuff that nobody really likes to do.

  1. Influencer marketing has a very big ROI

According to eGrabber, influencer marketing can help you convert every dollar you invest to nearly 650 times that. These are due to many factors. The audiences of the influencers are already opted-in. This means that the people are already looking at their favorite influencer for advice and information about products and services. Also, in-depth product reviews and walkthroughs appear educational to the customer than promotional. It helps drive the customer further down the buying funnel than typical ads.

  1. Influencers can help expand your brand’s reach

The biggest obstacle in e-commerce is reaching the correct target audience. Influencers can help you reach the people who benefit and require your service the most.  People regularly turn to influential people for product recommendations and information, making it a suitable tool for improving your reach and audience. More and more people are turning to the people they find influential and idolize for information. People believe that using the product their idols use can help them turn into a person just like their idol.

  1. Influencers can help you break through noise

People always look to others for information and help on thing to buy. Influencers can help in turning your irritating video into an informative and attractive video. This turns you from the advertisement that people skip to the content that they want to buy. Influencers also turn and twist your message to make it seem better and more attractive to their audience. But if the core of your message is lost, you should take care and check in with them.

  1. Influencer marketing helps you create credible and attractive content

This is something that most people forget or leave behind. Influencer marketing helps you create content and attract more people to your e-commerce website. From images, article, and videos, you can amass a large amount of data and content for your website. Also with the help of an influencer platform, you will be able to scale up your content creation and also keep track of all influencer content across the channel.

Influencer marketing is an extremely efficient and popularly used tactics to improve profit and your reach. It is extremely efficient in getting new customers and keeping the ones you already have. It is important to incorporate influencer marketing into your marketing strategy or tactics to get the most out of your business. The question is not whether or not you need influencer marketing, but how long you will be able to survive without it. If you need help with getting more exposure to your business don’t forget to reach out to the team at Marketing Quotes.

May 02
0

What to Look for When Choosing a Web Hosting Plan

By | Business | No Comments

Got no idea how to choose a good hosting plan for your website? Then read ahead to find out what things you need to consider to choose just the right hosting plan for your website:

Cost

Obviously, the first consideration many businesses have when it comes to hosting plans is cost. Regardless of the type of hosting plan you choose, you will have to do additional research to find out if the prices are actually reasonable. For example, if you choose cloud web hosting, browse through the different plans offered by cloud hosting companies to get an idea about average prices. If you see free hosting plans, run. These are highly unreliable, possibly unsecure, and require you to post on-site ads. You will have to pay for hosting one way or another, so compare prices to find out which plans are the best.

Bandwidth Limits

Hosting plans may often come with bandwidth limits. You should know what amount of disk space would be allocated for your company. Compare this against the traffic you anticipate before purchasing a plan. It’s crucial that you choose a plan that allows plenty of bandwidth for your site to operate at optimal speed with no downtime. Some plans offer unlimited bandwidth, but there are certain terms and conditions associated with these plans. Know them before you go for the “unlimited” part.

Good Reviews

You should never evaluate a hosting plan based on what the seller or the marketing material says. The best evaluators of the hosting plan are the other people who have paid for it. You can search online for genuine customer reviews for the type of plan you are considering. Read through both the good and the bad reviews. While plans with the highest number of good reviews are the best, you should definitely browse through the negative reviews as well to see whether you have anything in common with them. For example, a web hosting plan might get rave reviews from bloggers, while online retailers might hate it. Look for which types of websites the plan works for best when reading through the reviews.

Excellent Customer Support

Customer support is necessary for any web hosting plan. Even if you have experienced web masters, the company that owns the server can only solve some hosting issues. Support is necessary especially for things like security and hardware maintenance. Good hosting plans are only offered with exceptional customer service with 24/7 phone or live chat support, email responses, and at least online feedback. Do not choose a hosting plan from a company with a reputation for being terrible with customer service. You will not get your money’s worth in case there are issues (in the long run, there definitely will be issues).

Support for Web Scripts

The hosting company must support the web script your site is built on, such as MYSQL. For example, if you built your website using WordPress, the hosting company must offer support for WordPress script with the plan. Some plans will come with software packages to install the web scripts you need. However, not all plans do so. Therefore, you must find out in advance if your site script is supported for certain.

In addition to the above, you may want to take security into consideration as well. Double check what type of encryption, firewall and antivirus applications protect the server that will host your website.

Image Source: HA – Cloud Hosting