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September 11, 2017

Why Looking After Your Mental Health Is Important

By | Medical Services | No Comments

We tend to make a bit of effort when it comes to looking after our physical health. We’re conscious about the foods that we eat, and lots of people try to exercise on a regular basis to promote a healthier heart and better overall general health. However, when it comes to looking after our mental health, many people forget exactly how important this is. Our mental health should be treated just the same as our physical health, since both are equally important.

How can I look after my mental health better?

You can look after your mental health by doing a variety of things, including visiting a clinical psychologist if you feel that you are suffering from anything mentally. They will be able to diagnose you and offer you the necessary services, e.g. therapy, or give you medication to take until the symptoms or problems are eased.

It affects the way you work

Poor mental health can have a big effect on the way you work. You’ll become more tired, slower and you won’t be able to perform effectively. If you start suffering from depression (even mild cases of depression), doing your job will become so much more difficult. For people who work in jobs where many business meetings are held or they need to interact with the public on a regular basis and provide customer service, it can make the job much more difficult if they are suffering from a mental health issue, no matter how mild.

You can become more stressed

With poor mental health, you can easily become more stressed Gold Coast psychologist than you would normally be. Stress starts to affect aspects of your personal health after a while, including your blood pressure, weight and heart health. People have suffered from heart attacks, strokes and other physical issues as a result of stress caused through not looking after their mental health as much as they should. When you become stressed, your body produces too much of a hormone named cortisol, which can make it more difficult to sleep and causes you to gain weight more easily.

It affects those around you

If you have a partner, children or other loved ones who you have regular contact with, it’s important that you are able to spend quality time with them wherever possible. If you are not looking after your mental health and you don’t feel happy or relaxed doing leisure activities with your family and friends, you won’t benefit from it as much as you should. The people around you will also notice a difference and you might start to feel guilty or anxious about it.

Which external factors influence my mental health?

While many mental health issues come from a chemical imbalance within the brain, there are certain external factors, which you can change and amend in order to help you feel better. A healthier diet is essential if you want to feel like you’re on top form, and regular exercise goes a long way to promoting depression psychologist a happy, healthier and less stressed mind.

Has Phrase Match Finally Come To An End Or Is It Still Valid?

By | Marketing Services | No Comments

People have been over exaggerating about the importance or should we say the expiry of phrase match! However, in a few cases, it does come out being quite impressively useful.

A few years ago when we witnessed that Google had launched its broad match modified match type. Then, some of the marketers were quick to conclude that the end of phrase match was close enough and will not be necessary in any SEO search engine optimisation techniques. Then we saw a few websites also turned and engulfed new gears. They started to launch fresh campaigns regarding broad match modified (BMM), negative match keywords and exact match. At the same time, many marketers ignored these steps. But why were such changes made? We all know, no one prefers broad match. Apart from Google, probably no one!

The utilisation of broad match came out as being quite lazy. Basically, it meant giving out all your money and Google pleasingly taking it away from you. Google is getting better with each passing day. More so, with this, Google does enjoy tons of freedom.

This is why there were so many advertisers who moved their direction and embraced phase match and exact match, when it came to their keyword. But they had to create tons of phrase match keywords to come across with some probable search terms. For example, if a company was promoting blue widgets, one would start their search with ‘blue widgets’ as the term to start their search. However, sooner we would also add in terms like blue ‘color widgets’, ‘widgets in blue’ and so forth.

With the start of BMM, ease was created for advertisers. All of a sudden they were capable of covering a good number of possible search terms, and all that they had to use were +blue +widgets. There are a few companies that offer services where they select some search terms that are vital and need special attention. This will help them to move the terms into the exact match status. This is what makes the intermediate phrase match version outmoded and uncalled-for.

This would be useful for streamlining the process. Along with freshly built campaigns, it comes out being the easiest of way to get campaigns live and producing real data.

Phrase match however is still standing on its own

There have been several marketers who did feel that the demise of phrase is a bit too early. A few of them state that even with the changes in the area of match types, there still has a little space left for use of phrase match. They stated that they would not get it removed from the older accounts where the conversion and phrase match KWs hold a good credit history. Even if they are positioned in accounts where they were broken due to match type, they would still prefer keeping it. One can also use it while mining search query reports for the converting phrase. This way even with new terms, you could use various match types and understand which one works best.

Google does appreciate and love everything about historical data. This is crucial when it comes to Quality Score. Sometimes Google could pick a fresh BMM keyword, as this will be useful to achieve high QS.

All of this proves that there still is some life and hope left for phrase match. If it is accessible with a good historical data and good performing phrase match keyword, this will be a boon.